WhitmanTrading

Dividend Growth

Dividend growth investing selects companies that keep increasing their payout over time, rather than those paying the most right now. A lower yield growing steadily overtakes a higher static one, and the year in which it does so depends only on the two rates involved.

The ordinary version of income investing sorts by yield. This one sorts by the rate the payout is rising, which is a different question with a different answer — and the arithmetic that separates them is simple enough to do in one line.

How it works

A candlestick chart with a payout rising in steps over time.
Selecting on the increase rather than the level. Illustrative chart - not real market data.

You buy companies raising their dividend rather than those paying the most today. The starting yield is usually modest and the expectation is that it compounds.

The first half of a price series with two payout paths.
A growing payout and a static one, from different starting points. Illustrative chart - not real market data.

The growth has to be funded by earnings. A company raising its payout faster than it raises profit is closing the gap between what it earns and what it distributes, and that has an end.

A section of the price series where one path overtakes another.
The crossover is calculable from two rates. Illustrative chart - not real market data.

Which is why the payout ratio matters more here than the yield does. The ratio says how much room the increases have left.

A worked example

A window of price bars with an accelerating income stream.
When the smaller growing payout overtakes. Illustrative chart - not real market data.

Take 100,000 in a holding yielding 2% and raising the payout 8% a year, against 100,000 in one yielding a static 5%.

Year one pays 2,000 against 5,000.

Year ten pays 3,998 against 5,000 — still behind.

Year thirteen pays 5,036 against 5,000, and from there the gap widens permanently.

Thirteen years is a long time to be behind, which is the honest cost of the approach and the reason it suits accumulation rather than someone who needs income now.

Yield on cost

The second half of a price series with a fixed reference point.
A rising figure measured against a frozen denominator. Illustrative chart - not real market data.

Yield on cost divides today’s payout by what you originally paid. On the example above it reaches 5.04% in year thirteen while the current yield may still be near 2%.

It rises automatically and it is not a return. Any holding whose payout grows produces a rising yield on cost, including one that has performed badly, because the denominator never updates.

The decision-relevant number is the current yield — what the same money would buy today. Yield on cost describes a purchase made years ago and answers no question about whether to keep holding.

The record is not a promise

A candlestick series where a long pattern ends abruptly.
A streak of increases can end in one announcement. Illustrative chart - not real market data.

Long increase records are the usual screen — twenty-five or more consecutive years is a common threshold — and they are genuinely informative about management priorities.

They are also survivor-biased. The list contains the companies that managed it; the ones that started a streak and broke it are not on it, and there is no way to see how many there were.

And a streak creates its own pressure. A company that has raised its payout for decades has a strong incentive to keep doing so through a year when it should not, which is exactly when the payout ratio starts telling you more than the record does.

Concentration

A long-horizon candlestick view with holdings clustered.
Income screens concentrate into a few sectors. Illustrative chart - not real market data.

Any income screen concentrates. Companies able to raise payouts for decades cluster into a few industries — consumer staples, industrials, utilities, healthcare — so a portfolio of thirty of them is usually a bet on a handful of sectors.

Which is the same warning the sector funds page makes, arriving through a different door.

The practical response is to check the sector weights before the holding count. Thirty companies across four industries is a portfolio; thirty across two is a position, and the screen that produced it will not say which one you have.

Costs and tax

A candlestick chart annotated with the round-trip cost of a switch.
Replacing a company that cut costs on both ends. Illustrative chart - not real market data.

A cut usually means selling and replacing. On this site’s shared series a round trip measures about 2% of the median bar range of 0.493, and in a taxable account the sale is a disposal.

Price bars with holdings placed deliberately.
And the annual tax is charged on the whole payout. Illustrative chart - not real market data.

The payout is taxable annually in a taxable account, growing as the dividend grows. A 3.5% yield taxed at 35% is a 1.22% annual drag, which is covered on the dividend tax page.

The original data

Of the 24,971 unique videos in research/search-study-corpus.jsonl, 19 have a title about dividend growth, at a median of 4,380 views across 15 channels — and 21% use beginner-shaped language. Dividend investing appears in 194 videos at 7,535 and reinvestment in 3 at 65,554. The counts come from site/rank_investing.py, which deduplicates by video id.

A candlestick series with several gaps, the largest of them marked.
A cut announcement gaps before anyone can act. Illustrative chart - not real market data.

19 videos at 4,380 against 194 at 7,535 for yield-based investing. The version that selects on growth has a tenth of the coverage of the version that selects on level, despite the arithmetic favouring it on any horizon past thirteen years.

A stretch of price bars cut short at a decision point.
Yield on cost is 7%. Hold regardless? Illustrative chart - not real market data.

The answer to the question on that chart is that yield on cost is not a reason to hold anything. It is a fact about a purchase made years ago. The question is whether you would buy this company at today’s price for today’s yield — and if the answer is no, the 7% figure is describing your history rather than the holding’s future.

When it fails

The failure is a company defending a streak it can no longer afford, and the screen cannot see it coming. The payout ratio climbs year after year as increases outpace earnings, the record stays intact because the increases keep happening, and the holding stays on every dividend-growth list right up to the announcement. What broke was the earnings; what the screen measured was the payout, and the two came apart years before anything was visible.

The second failure is treating yield on cost as performance. It rises mechanically.

A third is buying the streak rather than the coverage. The ratio is the forward-looking number.

A fourth is ignoring the concentration. Long-streak companies cluster in a few sectors.

A fifth is expecting income now. The crossover takes over a decade at typical rates.

And a sixth is holding it in a taxable account by default. The tax grows as the dividend does.

Dividend tax is the annual cost this strategy is charged. REITs are the structure obliged to distribute rather than choosing to. And index funds already hold every one of these companies.

What I actually do

The figure that gets misused here is yield on cost. It rises every year simply because the denominator is frozen at what you paid a decade ago, and it tells you nothing about whether the holding is worth keeping today. The number that matters is the yield on what it is worth now, which is what you would be buying at.

— Michael Whitman

This page is educational, not financial advice. Test every idea on your own charts before risking money.